Henrik Ibsens A Dolls House Essay -- Henrik Ibsen Dolls House Essay

Henrik Ibsen's A Doll's House Plot and Sub-plots The play begins on Christmas Eve of the late 19th century, in the living room of a middle class family, the Helmers. Nora is the female lead role in this play who is treated very child-like by her husband, Torvald. He appears to have taken over her father’s role which in turn allows their marriage to be built on unstable foundations and although both parties have each other’s best interests in mind, it is clear to the audience from the start that the relationship has elements of deception that could possibly be destructive. As the play opens Nora enters with a contented disposition, setting down parcels after a constructive days shopping. A porter brings in a Christmas tree so the audience immediately registers that the play takes part in the festive season which becomes more significant as the play continues as the tree will be symbolic of the relation between Helmer and his wife. Ibsen allows the audience to see already that Nora can be quite frivolous with money due to her many parcels and her generous tipping of the porter. The stage directions describe her as tiptoeing across to her husband’s door which shows her childish temperament as she does not want to be heard, and her eating the macaroons becomes more significant as the scene progresses when Torvald interrogates her about doing so and she outright denies it giving the audience an insight on her deception which obviously develops as the play continues. When Torvald enters the room she quickly hides the macaroons and the audience learn of his promotion as bank manager so they speak of how they can be slightly more extravagant, this gives Helmer the opportunity to condescend her using phr... ...gstad containing the I.O.U. of Nora. Torvald sees this as them both being saved from the humiliation he would have suffered had it have leaked out but Nora can see past this and knows that enough is enough. Regardless of being forgiven by Torvald he still treats her like child, â€Å"Just lean on me, I shall counsel you. I shall guide you.† It is here that Nora can see fully how she is treated and expresses her discontent for being fathered by her own father then being passed on and treated identically by her own husband. She realises that it is necessary for her to go out into the world without his ‘molly-coddling’, mature and become a woman in the true sense of the word. She leaves him as sadly the ‘miracle of miracles’ did not happen for her, he did not change the way he needed to and with that the last occurrence of the play is the door slamming behind her.

Stretegic Analysis of Pepsi

Strategic Analysis of PepsiCo | | Introduction Pepsi co is a carbonated beverage that is produced and manufactured by PepsiCo. It is sold in stores restaurants and from vending machines. The drink was first made in the 1890s by a pharmacist Caleb Bradham in New Bern, North Carolina. The brand was trademarked on June 16 1903. The has been many Pepsi variants over the years since 1903 to name a few they have Diet Pepsi, Crystal Pepsi, Pepsi Twist, Pepsi blue, Pepsi raw, Pepsi one etc. PepsiCo is situated in a soft drink industry that is dominated by Coca Cola. By the time it got into the market Coca cola had already made its mark among the public and the newcomer Pepsi found it hard to find a consumer base. Their first effective marketing strategy, they put their sodas in beer bottles and sold them cheaper than Coke. There was more drink for less money. They started selling, and Pepsi was seen as the poor man’s cola. Although this strategy worked, Pepsi recognized that if their image remained as that of the Poor Man’s Soda, their customer base would never widen. In order to improve its image, Pepsi devised a new marketing strategy by employing celebrities for its advertisements. One of their first celebrity endorser was Barney Oldfield, the pioneer for automobile racing. Afterwards, PepsiCo dipped its marketing hands into acquiring even more business. They bought Taco Bell and Pizza Hut and exerted effort into developing overseas restaurant ventures. One of the most successful advertising and promotion campaigns in history. SWOT Analysis Strength †¢ Pepsi has a broader product line and outstanding reputation. †¢ Merger of Quaker Oats produced synergy across the board. †¢ Record revenues and increasing market share. †¢ Lack of capital constraints (availability of large free cash flow). †¢ Great brands, strong distribution, innovative capabilities †¢ Number one maker of snacks, such as corn chips and potato chips Weakness †¢ Pepsi hard to inspire vision and direction for large global company. Not all PepsiCo products bear the company name †¢ PepsiCo is far away from leader Coca-cola in the international market – demand is highly elastic. Opportunity †¢ Pepsi should expand into markets that they are not currently in. †¢ Food division should expand internationally †¢ Noncarbonated drinks are the fastest-growing part of the industry †¢ Pepsi should position itself on t he cutting edge of the healthy food trend in the market place by increasing trend toward †¢ Changing customer tastes e. g. variants of drinks †¢ Focus on most important customer trend – â€Å"Convenience†. Threats †¢ Pepsi is blamed for pesticide residues in their products in one of their most promising emerging market e. g. in India †¢ Over 50 percent of the company's sales come from Frito-Lay; this is a threat if the market takes a downturn †¢ PepsiCo now competes with Cadbury Schweppes, Coca-Cola, and Kraft foods (because of broader product line) which are well-run and financially sound competitors. †¢ Size of company will demand a varied marketing program; Social, cultural, economic, political and governmental constrains. External Analysis PEST Analysis: Political influences: – The production distribution and use of many of PepsiCo product are subject to various federal laws, such as the Food, Drug and Cosmetic Act, the Occupational Safety and Health Act. – The businesses are also subject to state, local and foreign laws. – The international businesses are subject to the Government stability in the countries where PepsiCo is trying get into (underdeveloped markets). Businesses are also subject to de taxation policy in each country they are operating. They also have to comply with federal, state, local and foreign environmental laws and regulations. Economic influences: – Pepsi is subject to the harvest of the raw material that they use in their snack foods, soft drink and juice, like corn, oranges, grapefruit, vegetables, potatoes, etc. Because of they rely on trucks to move and distribute many of their products, fuel is also an important subject, so they are subject to the fuel price fluctuation, and to possible fuel crisis. Operating in International Markets involves exposure to volatile movements in foreign exchange rates. The economic impact of foreign exchange rates movements on them is complex because such changes are often linked to variability in real growth, inflation, interest rates, governmental actions and other factors. PepsiCo is also subject to other economical factors like money supply, energy availability and cost, business cycles, etc. Social influences: – Pepsi is subject to the lifestyle changes, because of it bases its advertising campaigns in a concrete kind of people with a special lifestyle, it is for that PepsiCo has to pay a special attention on the lifestyle changes. Around the world Pepsi drinkers are defined, there is a kind of people who drinks Pepsi another kind who drinks Coca-Cola; it is for that they have to pay attention to the social mobility for not losing a possible market. – Taking into account that PepsiCo is trying to introduce itself in underdeveloped markets, they have to be careful with the possible problems with the governments of this countries, and with the problems could rise from PepsiCo act with the people of this countries. Technological influences: – PepsiCo is subject to new techniques of manufacturing, for their three business sectors, snack food, juices and soft drinks. It has to pay attention to the new distribution techniques. – And they have to fix their attention in the competence developed, to know about the new products. Porter’s Diamond: The Porter’s Diamond Analysis tries to explain the Competitive Advantage of Nations. There are four attributes of a nation comprise Porterâ₠¬â„¢s Diamond of national advantage, they are: Factor Conditions: The basic factor conditions are natural resources, climate, location, the more advanced factor conditions are skilled labour, infrastructure and technology. There are some of these factors that can be obtained by any company (like unskilled labour and raw materials) and, hence, do not generate sustained competitive advantage. Below is a market share structure, Pepsi has around the world as of 2007. Pepsi has a long standing commitment to protecting consumer whose trust and confidence in its products. In order to ensure that consumers stay inform about the quality of all Pepsi products sold in the world. Summary of the Pepsi Strategy Conclusion Assessing Pepsi’s marketing strategies; shows that Pepsi has made several right choices. With the existence of Coke, Pepsi can never lay claim to true originality. It is not that unique. So, before it entered the international market, it first familiarized its customers with its product thoroughly in its home base and lowering their prices. By the time Pepsi was ready to enter the international market, it had a good grasp of what its target audience really is. In conclusion, Pepsi’s marketing strategies, from past to present includes: enhancing their distribution system, knowing the environment of the foreign market and finding the things their target buyers had in common, adding new innovations and products while improving the old products, imaginative advertising, use of advanced technology, assertive promotions, trendy, socially-aware campaigns, alliances with major corporations and expansion into other industries such as restaurants. Al in a one Pepsi-Cola  concentrates on markets where it could prosper alongside  Coca-Cola,  rather than trying to defeat it and its still progressing well. The King III Report and its implications in IT Introduction King III states that – In contrast to the King I and II codes, King III applies to all entities regardless of the manner and form of incorporation or establishment applies to all entities regardless of the manner and form of incorporation or establishment. Unlike previous reports, King III deals with IT governance in detail. According to the introduction of the Report: information systems were used as an enabler to business, but have now become pervasive in the sense that they are built into the strategy of the business and the risks involved in information technology (IT) governance have become significant. The King Report III provides a list of best practice principles which have become an indispensable guide on Corporate Governance to directors, executives and regulators alike. King III provides guidance to all corporate entities on various governance related aspects, including: Ethical leadership and corporate citizenship, Boards and directors, Audit committees, The governance of risk , The governance of information technology (IT), Compliance with laws, rules, codes and standards, Internal audit, Governing stakeholder relationships, Integrated reporting and disclosure. IT governance Unlike previous reports, King III deals with IT governance in detail for the first time. In exercising their duty of care, directors should ensure that prudent and reasonable steps have been taken in regard to IT Governance. IT governance should focus on four key areas: †¢ Strategic alignment with the business and collaborative solutions, including the focus on sustainability and the implementation of ‘green IT’ principles; †¢ Value delivery: concentrating on optimizing expenditure and proving the value of IT; †¢ Risk management: addressing the safeguarding of IT assets, disaster recovery and continuity of operations; †¢ Resource management: optimizing knowledge and IT infrastructure. KEY PRINCIPLES OF THE KING III REPORT The Report places great emphasis on: †¢ Leadership; †¢ Sustainability; and †¢ Corporate Citizenship. The importance of the concepts of integrated sustainability and social Transformation is highlighted. This leads to a lasting concentration on the effects of business on society and the environment. The concept of sustainability is linked with the evaluation of ethics and the improvement of ethical standards in business and in the community. The Minister of Environmental Affairs has pointed out that, unless measures are adopted, greenhouse gas emissions in South Africa will quadruple by 2050. This would result in South Africa becoming a pariah nation. Sustainability reporting is also emphasized in the need to utilize suppliers from amongst previously disadvantaged people. The success of companies in the 21st century is likely to involve: †¢ The natural environment; †¢ The social environment; †¢ The political system; and †¢ The global economy. The King III Report has placed great emphasis on an integrated report, which will evaluate the company’s impact on the economic life of the community in which it operates, as well as many other matters. Conclusion The release of King III is welcomed and represents a significant advance in good corporate governance that looks to the future. Companies will also find King III more user-friendly, in particular the new format of the Code which briefly sets out the recommended best practices against the applicable principles, should constitute a handy quick reference guide. In addition, the Practice Notes, when released, will greatly assist with implementation and going forward, the Institute of Directors will also be developing tools to assist different types of entities identify how to apply relevant principles and recommendations. All in one I would say the release of King III is welcomed and represents a significant advance in good corporate governance that looks to the future. Companies will also find King III more user-friendly, in particular the new format of the Code which briefly sets out the recommended best practices against the applicable principles, should constitute a handy quick reference guide. In addition, the Practice Notes, when released, will greatly assist with implementation and going forward, the Institute of Directors will also be developing tools to assist different types of entities identify how to apply relevant principles and recommendations. Reference http://www. sirpepsi. com/pepsi11. htm â€Å"compiled by 2002† http://www. radessays. com http://www. bookrags. com http://www. allbusiness. com. http://www. peerpapers. com http://www. michalsons. com/king-3-published-for-comment/1463 http://www. pwc. com/en_ZA/za/assets/pdf/pwc-draft-kingiii-presentation-09. pdf

Life of Drug Addiction - 1778 Words

INTRODUCTION Addiction is a compulsion obsessed by taking drug for a longer period of time. This may lead to increased body tolerance to the specific drug substance and may also lead in loss of control on withdrawal. Addiction could be referred as being a behaviour of dependence and not as a disease or illness (Edwards, 1982). It is further referred to be defined as a repeated use of a drug or a substance despite knowing about the harms which can occur as a result of using it. When we say that someone is addicted to cigarettes, we clearly wish to refer to an inherent problem to his smoking behaviour and not about the nature and the reasons or factors which has led to the condition but are more interested in the pattern or frequency or the number behind the certain behaviour. To define addiction in a much clearer way, we need to understand and analyse the usage in terms of everyday life. The essence of addiction is not with the difficultly in refraining or failure to refrain but with the attempts to refrain and the obstacles to it. As Benjamin Rush calls it as â€Å"A Disease of the will† and gives the sense of the central predicament of an addicted person (Heather, 1998). THEORIES AND MODELS OF ADDICTION Many theorists have given a lot of different types of conceptualisations for addiction. The first broad category associate addiction with the biological, social and psychological dimensions such as gender stigma, peer pressure and culture. Orford (1992) provided a generalShow MoreRelatedEssay on Drug Addiction Treatment1360 Words   |  6 PagesAddiction Drug Treatment Word count – date – 17/8/2010 Description: Addiction drug treatment is a treatment for the person who is having chronic or periodic dependence on the drug by repeated consumption of it. 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Symptoms Of Disorder, By John Warns - 1988 Words

One of the most obvious, yet in the nineteenth century completely unrecognised and undiagnosed, reasons behind symptoms of supposed insanity would be post-natal depression. Gilmans narrator suffers from just this as she exclaims: ‘Such a dear baby! And yet I CANNOT be with him, it makes me so nervous’, conveying a certain disconnection with her son. The narrator feels her husband fails to understand her perspective: she is the complete opposite of her ‘public sphere’ husband who ‘is practical in the extreme†¦ and he scoffs openly at any talk of things not to be felt and seen and put down in figures’. She yearns for a life which she believes this domestic role has stolen from her: Gilman’s narrator longs to write but John warns ‘that with†¦show more content†¦The intersection of confinement and gender is shown in the passage where the narrator says â€Å"and she is all the time trying to crawl through. But nobody coul d climb through that pattern – it strangles so; I think that is why it has so many heads.†, the narrator sometimes sees many, many women imprisoned by the pattern. The pattern she sees on the wallpaper is a microcosm of society in which she, along with all women, is supressed of any desires other than those seen as etiquette. The narrator comes to an epic epiphany in TYW as she becomes empowered by confidence and self-belief, which she desperately lacks throughout the story. When she says â€Å"I’ve got out at last†, it is arguable that this sudden confidence was sprouted from her challenge with her self-identity, leading her to mental degradation. The mental degradation is ambiguous however; it could be argued that this is only a stage of imaginative and possibly even physical freedom that the character is experiencing. Without this effect of insanity the change in status between John and the narrator would not have been possible because she would remain as subdued as she ever was. There is a similar revelation in ADH with Nora seemingly breaking away from Torvald’s restraints however, this time with a lack of mental illness. Nora’s realisation involves more of a conscious decision in the sense that her mind was not obscured by any mental illness; she finallyShow MoreRelatedOr phan Movie Rieview623 Words   |  3 Pagestheir baby and adopts a 9-year-old girl who is not nearly as innocent as she claims to be. Esther (adopt girl) have Borderline personality disorder she have long-term patterns of unstable and turbulent emotions. 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Wilfred Owen Glorification Of War Essay - 1375 Words

Indeed, these descriptions of war were downright ghastly, to say the least. Apparently, soldiers in Owen’s poem had unrealistic perceptions when they initially joined the British Army. Most likely they were gullible and joyfully sang to the popular WWI era musical tune â€Å"Over There† (Duffy), which glorified war. Yet, once in the thick of battle young soldiers must have realized â€Å"†¦the Lie†¦Ã¢â‚¬  (27) and the crassness of mass war propaganda that fooled them into believing that war was good. Many of the WWI propaganda posters showed British soldiers tall, happy, and ready to fight (Keitch). Yet, it was Owen’s intention to question the honesty of war propaganda messages based on his wartime experiences. He took it upon himself to†¦show more content†¦Owen goes on to write that, â€Å"Men marched asleep... Many had lost their boots† (5). This line further described sleep-deprived barefooted soldiers in which war propa ganda advertisements eluded to mention. A second detrimental consequence of promoting mass war propaganda misinformation is conditions of employment. At times, soldiers in combat must report for work, sleep-deprived and with or without their equipment. These situations present a health hazard, which weakens the immune system to diseases and causes unnecessary injuries (Murray 287). Physical exhaustion also impairs soldiers from making sound life and death decisions. If military propaganda literature referenced the harsh working environment, the number of soldiers leaving military service would greatly surpass new recruits. Accordingly, this would eventually form a smaller inexperienced army unable to defend against ruthless foes. Owen continues with the lines, â€Å"But limped on, blood-shod. All went lame; all blind; / Drunk with fatigue; deaf even to the hoots / Of tired, outstripped Five-Nines that dropped behind† (6-8). The word â€Å"shod† (6) means â€Å"wearing footgear.† During WWI, the soles of combat boots were reinforced with hobnails to increase their traction on the boggy wet ground. Soldiers’ boots would literally get stuck in knee-deep water soaked dirt causing them to remain buried as soldiers continued walkingShow MoreRelatedWilfred Owen Essay836 Words   |  4 PagesEnglish Essay Wilfred Owen, through his poems, shows the harsh reality of human conflict and contrasts the portrayal of these conflicts with the reality. Owen purpose is to challenges our thoughts and perspectives on war to show its true effects and stop the glorification that it receives in society. This can be seen in his poem Dulce et Decorum Est as he causing us to question whether it really is sweet and decorous to die for ones country by showing the reality of war through his personal experiencesRead MoreIs Vitai Lampada Similar to Dulce Et Decorum Est1634 Words   |  7 PagesIn the essay I am going to compare and contrast the way in which different attitudes to war are presented in the poems ‘Dulce et Decorum est’. And ‘Vitai Lampada’. Both poem are a bout war but they are wrote in completely different ways. Firstly, Wilfred Owen wrote a poem named Dulce et Decorum. Wilfred Owen was born in 1893 in Owestry, Shropshire and he died in 1918. Dul ce et Decorum was written in 1917. Wilfred Owen enlisted for the war in 1915 and trained in England untilRead MoreWilfred Owens War Poetry1219 Words   |  5 Pageswith corpses – these were the circumstances in which some 8,700,000 lives had been lost during the First World War. However, this reality was long kept from the knowledge of the civilians at home, who continued to write about the noble pursuit of heroic ideals in old patriotic slogans (Anthology 2012: 2017). Those poets who were involved on the front soon realized the full horror of war, which is reflected in their poetic techniques, diction, and imaginations. Campbell (1999: 204) refers to theirRead MoreWwi Essay : World Literature1663 Words   |  7 PagesLiterature Period 4 12 February 2017 WWI Synthesis Essay â€Å"Love is like war...easy to start, difficult to end, and impossible to forget† (Unknown). With a half century of peace among nations, people were deemed unfit to comprehend the devastating reality behind war. With recent campaigns being brief and victorious, individuals believed this war would be nothing short of the same. Hence, the buzz surrounding the beginning of the war was undeniable, from the young recruits overjoyed, to theRead MoreDulce Et Decorum Est And The Horrors Of War Poem Analysis1425 Words   |  6 Pagesbe taken seriously in light of war poetry. Although the soldiers in World War I did not literally fight with swords, their experiences in combat were beyond appalling, and some might say, beyond describable by words. Poetry, however, is a very powerful form of expression, and when written by someone who has experienced the horrors of war, it can deeply convey the grim reality of war. Utilising personal experiences and pre-war ideology, World War I poets Wilfred Owens and Rupert Brookes’ were ableRead MoreEssay on A Comparison of World War I Poetry2088 Words   |  9 Pagesmurder called war. Hence, this type of self-reflection calle d poetry has help create new fundamental ideas and values towards our society. In this essay, I will discuss the issue of the War Poetry during the Great War along with comparing and contrasting two talented renowned poets; Wilfred Owen (1893-1918) and Siegfried Sassoon (1886-1967). We tend to focus on the definition of War Poetry as poems that concentrated on the subject of war, which are written during a war that seems toRead MoreThe History of The Old Lie and Poetry of Wilfred Owen2490 Words   |  10 Pagesof The Old Lie and Poetry of Wilfred Owen Dulce et Decorum Est Pro Patria Mori is a Latin saying that was expressed by the roman poet Horace. It means It is sweet and fitting to die for your country. When Owen wrote his poetry based on his experience of the Great War he did not agree with this saying; he wrote poetry that was full of horror yet told the truth. Therefore he called this saying the old lie. Owen called it this because war was no longer skilful like

The Social Effects of Industrialization Free Essays

The Industrial revolution began during the 1700s in Great Britain. This was mainly due to the large textile production during this time. The grow in textile production was because of the increase in the demand in the wool and cotton industries. We will write a custom essay sample on The Social Effects of Industrialization or any similar topic only for you Order Now New machines were made to help control these demands. But, because the new machines couldn’t fit within the homes of the people like previous times this led to the beginning of Textile mills. But as these mills became more involved and advanced the lives of the workers became harder and much less safe in the working environment. Great Britain was the ideal situation to begin the Industrial Revolution because it received raw materials from the colonies, commerce was encouraged because of political stability, and their shipping was defended and protected by the world’s most powerful navy. Due to all of this, the government supported business, agriculture, and other factors the contributed to production. Plus, during this time in history there was a substantial increase in the population of Europe as well. The first factories were powered by water mills but eventually these were replaced with steam engines that were improved by James Watt in 1763. After this improvement there were other inventions that were made as well. The cotton gin, invented by Eli Whitney, removed the seeds from the cotton. The spinning jenny, invented by James Hargreaves, allowed weavers to spin the threads more quickly. Lastly, the Flying Shuttle, invented by John Kay, allowed the weavers to push thread back and forth on the six foot wide loom much faster than was previously possible. After the start of factories began, life in society changed immensely. Farmers started leaving to work for more profitable jobs in the factories and most of the time, owners would provide housing but the families were usually overcrowded in the small living areas. Pollution was crazy because there weren’t any environmental standards like there are today. Most of the factories had very few toilets and trash was left on the streets. Over time, factory jobs became known as â€Å"woman’s work†. The reason being because most factories hired women and children over men because they could pay them less for the same amount, or more, work. Children were small, so they were used to make repairs and adjustments to the machine parts as well as crawl through small tunnels to get more coal. But working conditions were poor and hazardous to the people. Many were injured or killed because of unsafe working conditions. Finally unions were made to try and help better the work environment for the employees. One of the men who helped make a huge difference during this time was Lewis Hine. Lewis Hine took pictures of the work conditions and the workers themselves to provide evidence for cases to help create laws to make things better. After a short time, with the help of Hine’s photographs they were successful in betting the working environment for the people and those laws actually still influence the work environment to this very day. So the Industrial Revolution effected many people and created many inventions for many things that help to make the base of what led to many of today’s inventions but it also led to many new laws that help to influence their time as well as still influences our time to help keep people safe. How to cite The Social Effects of Industrialization, Essay examples

Paypal Case Study free essay sample

What is the value proposition that Paypal offers consumers? How about merchants? PayPal, the trusted leader in online payments, enables buyers and businesses to send and receive money online. PayPal has over 100 million member accounts in 190 countries and regions. Its accepted by merchants everywhere, both on and off eBay. It provides a way for both sellers and purchasers to shortcut the time consuming process of processing payments; mailing cheques, money orders, waiting for cheques to clear. Paypal allows merchants to avoid the difficulty and expenses of setting up the capability of using credit cards to process payments and other forms of payments. Paypal allows both merchants and consumers to use their email addresses to pay for items. Paypal also provides a lower interest payment for its use than that charged by credit cards. 2. What are some of the risks of using Paypal when compared to credit cards and debit cards? As Paypal stores all your credit card details under your email address there is some risk factors as the security of the Paypal account. We will write a custom essay sample on Paypal Case Study or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It is much easier to hack an email address than to hack a network securing your credit card details. In saying this there is minimal security surrounding your Paypal in terms of a single password could allow a person to access all your details for your credit card. In saying this credit cards have a much better data security system and money protection. Another risk with Paypal is that once funds are withdrawn, they cannot be recovered, whilst credit cards can. There is also the threat of credit card fraud as there is not real checking process of the credit card on Paypal as it is used to just help the exchanging of funds, rather than a company securing funds, which is done by credit cards. Another issue that must be noted is the unreliable consumer data. That is Paypal does not require any identification of the seller so it can provide difficult in finding the user in terms of retrieving data. 3. Are P2P payments system developed by Apple or Google for the use on their mobile devices a threat to Paypal? Can Paypal develop its own app for the iPhone? Yes both Apple and Google pose as a threat as they are both major players in todays markets. As both companies are looking to develop a P2P system outside of their own operations (itunes), this could result in a significant loss in the market for Paypal. Google has sought to move into the market with its Google Checkout, and is working to create a system for its mobile android platform. Apple is also looking to extend its platform out into a third party vendor, looking to sell digital goods on the internet. Yes Paypal can seek to develop its own application for the iPhone, as to create a similar system to that of the banks in order to provide money exchange. Although it would require to be linked with tellers. In saying this it would be beneficial for Paypal to create cards to allow access to these funds through terminals in shops, whilst the application can allow them to monitor and control their funds. 4. What strategies would you recommend that Paypal pursue in order to maintain its growth over the next 5 years? In order for Paypal to maintain their growth strategy over the next 5 years it would be recommended that Paypal: Seek to provide a card to users so that they can access their funds outside of the internet; to use in store Seek to establish their precence in the e-commerce, bay teaming up with major sellers i. e. Amazon Look to diversify into other markets involving money transfers; create banking accounts where Paypal can lend out money to its customers at a charge Increase their security for credit card access; not just a password to access details